The quote, “Presidential elections are won and lost on one square foot of real estate… up here” is a famous line from the TV show The West Wing. It is spoken by the character Leo McGarry, who points to his head, emphasizing the importance of mental preparation and strategic thinking in winning a presidential election. The line highlights the idea that the battle for the presidency is won or lost in the minds of the candidates and their teams, rather than just on the ground or in the polls. 

Why is this important?

Because it shows how we can work inside the mind to come to clarity. Third force thinking leads to winning the election metaphorically.


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